So, the iPad as an electronic version of pencils and brushes? However, even on the iPad I start from a manual and instinctive stroke, as I would have on paper. I believe that each tool has its own characteristics, to be explored individually.

I am not interested in creating a bridge between analogue and digital, I am happy for the two experiences to remain separate. I have never tried to combine the two worlds. However, when I tried the Pencil, the difference was abysmal, I found sensations that the graphics tablet never gave me, closer to my analogue past. At most, I have always used the classic Wacom graphics tablet, the one without the integrated display. I think I am one of the few visual artists or illustrators who has never had a “Wacom Cintiq with display” period.

Massoni, what made you start using the iPad?įor me what made the difference was the Apple Pencil. In order to understand how a device often associated with the concept of content use can already be a full-fledged tool for artistic creation. As part of our research into the evolution of creative work, we asked him to tell us about his experience. According to Massoni, it does not simply act as a bridge between analogue and digital, but it is a world apart, to be discovered by following new rules, without trying to impose the analogue creative experience. This choice is linked to the opportunities enabled by the tool. Almost all of them are now created on an Apple tablet. Today, his visual explorations range from drawing to animation, and can be found in books and magazines, but also in advertising campaigns of major international brands. Simone Massoni is a visual artist who began his career as an illustrator of children’s books. The iPad mini, in particular, made me rediscover that kind of freshness and more direct approach to drawing”. “I was born as an analogue artist and the iPad, as strange as it sounds, takes me back to my origins, when I drew more often with pens and brushes.

Sketchbook animation ipad